By LEE COPPIN
Today I’m going to share with you seven advanced tactics that will get you free traffic that converts.
You’re just starting out. You can’t afford paid advertising. SEO takes too long. What should you do?
The first strategy I have for you is to post on Medium.
You’re probably wondering, Medium, how is this advanced strategy? Well, let me break down a few things. First of all, Google doesn’t penalize for duplicate content.
So whatever you post on your site, you can post on other sites as well.
Do is not just take your whole article and post it on Medium, post the first four, five paragraphs on Medium, have them, then click to continue reading link. That link goes back over to your site.
Then when they land on your site, I want you to have a popup or a content upgrade that collects their email address.
That way, when you release more new content, you can send out an email to those people. They’ll continually keep coming back to your site, and that’ll help build up your free traffic. But the key isn’t just to post the whole article on Medium.
It’s to post the first few paragraphs and get them to keep coming back to your site. Without that, you’ll find that you won’t get those email addresses, which will make it hard to get people back to your website or continue to get traffic.
The reason I want you to post on Medium is that even if you don’t have a significant following on Medium, it spreads throughout the whole Medium community, you can pick up visitors from their site.
“Google doesn’t penalize for duplicate content.”
Because you have a Click to continue, assuming your article is fantastic, you’ll get a lot of traffic to your website.
Because you’re also collecting emails, you’ll notice that you can keep getting traffic back as you publish more and more content.
The second strategy I have for you is full post articles on LinkedIn.
And, again, you’re probably thinking, Hey, posting full articles on LinkedIn?
What’s the purpose of that?
Well, we found that on LinkedIn, if you only post a few paragraphs, kind of like the strategy that I told you on Medium, and tell people to go back to your site, it’s not as effective.
It used to be years ago, but now people want to stay on LinkedIn and all these social sites like Facebook, LinkedIn.
They want to keep people on their own social platforms. So what we tend to do now, and this works exceptionally well on LinkedIn, you post the whole article on LinkedIn, and then you create a cheat sheet.
So the cheat sheet could be seven ways to do x, y, and z, or here’s a, I don’t know, a cheat sheet that breaks down these tactics in a visual way.
Think of whatever you can do, in a visual style, to make it easier for people to understand the content, and tell people at the end of the article that “Hey if you want the cheat sheet or want step-by-step instructions on leveraging this, click here.”
Each of those tactics tips will go back to your article.
But we found that it only works exceptionally well if you post visual content.
So, if you’re giving tips in your article on LinkedIn like seven ways to boost your traffic, and you end up breaking on tactic one, here’s how to use Pinterest search.
Have a visual infographic, and you’re linking to that.
It’s back on your site, it’s a great way to get people back to your site because you can let them know on LinkedIn, and people will click too for that because they love visual ways that give them step-by-step instructions versus having to readjust plain text.
But, again, if you just use LinkedIn and post a few paragraphs to get them to go back to your site, it’s not as effective as it is with Medium because LinkedIn wants more people to stay on their website.
The Medium may change out in the future, but for now, with Medium, you can do just a handful of paragraphs and then get people to go back to your site.
The third tactic I have for you to get free traffic is to be a guest on other people’s podcasts.
Now, you probably are like Hey, I’m a nobody, no one will have me on their podcast. That’s wrong. You are someone who knows something that other people don’t. You’re skilled at least one thing.
If you don’t believe me, ask one of your closest friends. They’ll tell you what your best skillset is.
But I don’t want you to just hit people up and say Can I be a guest on your podcast? That doesn’t work too well.
“You are someone who knows something that others don’t.”
I want you to hit people up and just get a quick quote for them, and this quote would be for an article that you’re writing, a blog post. Let’s say you’re writing a blog post on dog food, and this expert knows all about nutrition for animals.
Getting a quote saying Hey, can I quote you in an article? I’ll link out to you. People will be like Yeah, sure. I want you to start doing that with people who are not only experts but are experts that have podcasts.
When you do that, you’ll notice when you get a handful of experts, they’ll see they’ll be featured with other experts, and then when you email them being like Hey, so and so, just featured you on this article, you know, I put the quote that you just gave me, feel free and share, a lot of them will end up sharing your content.
And then what I want you to do is go back to some of those people a month or two later and ask them if you can be featured on their podcast where you want to share something insightful.
Someone will say no, someone will say yes, and that’s okay.
Or another simple thing you can do is you can just ask them to talk about your content on their podcast.
So if you have some exciting data, if you have some impressive stats, that’s another way to get on their podcast.
They can reference it. Sending you more traffic for free.
The fourth strategy…I have for you is similar to the last one, but it has a bit of a different twist, it’s expert roundups. I used to get so many of these back in the day, and I used to do it to other people as well, and then people started doing it to me. And the cool part about expert roundups is it doesn’t matter if you have one visitor or a thousand visitors when you do an expert roundup. You end up asking people for input on one tactic, let’s say I did the expert roundup with all these other marketers and I say share your number one Instagram hack. Then list them out. All the experts are willing to share the content, they’re all ready to push it, publish it, they’re all willing to link to it, maybe not all, but a portion, and you’ll find that your traffic just skyrockets. But here’s what’s interesting. Another twist to expert roundups is after you start doing a few expert roundups, what I love doing is creating an ultimate list, the top 100 nutrition blogs, the top 100 marketing blogs, whatever is in your space, and then create badges. You can go to Fiverr, pay someone to create a badge like the top 100 marketing blog by x, y, and z. And you’ll also find that people will start showcasing these on their site and they’ll leave a link to you. This is much more effective when you do the expert roundups first because when you do the expert roundups first, you’re already building rapport with some of these influential people who have popular blogs. When you make a list of all the top blogs, you already have a relationship with them. They’re much more likely to share the articles, put a badge on their site, drive traffic from their website back to yours consistently.
The fifth strategy I like using is leveraging contests…
or giveaways. But the key isn’t just to do a giveaway and be like Hey, I’m giving away these items, click here to apply, share it on the social web.
That doesn’t work as much versus when you get people to do certain things.
For example, in contests and giveaways, you can do a point-based system. So you can do you get five points for sharing this on Twitter, another five for sharing this on Facebook, another five entries or points for sharing this on Instagram, you get 20 points though if you blog about it, and people can get all these points by doing these things.
You can even give them referral links and be like for every person that signs up to your referral link, you’ll also get five extra entries or points.
So by making it viral, that’s when contests and giveaways work.
If you just do simple stuff like Like and Share This and Comment, it doesn’t work as well.
You need a point-based system in which the more they do, the more people they refer, the more entries they get, and it’s just ever-expanding.
And then whoever randomly, right, you can do it with five people, 10 people, whatever it may be, just at random, whoever wins, get x, y, and z prizes or services or whatever it may be. But the key is if you want the most amount of free traffic, it has to be done in a way where the more they promote, the more people they get to sign up for these contests and giveaways, the more entries they receive.
Another strategy I love using is OnePress Social Locker.
This is a plugin.
Especially if you’re on WordPress, you got to use it. What this does is you can lock certain things on your site, and people have to share the content to get access to content upgrades or more content.
You can make it pretty flexible. But the thing I love about this strategy is if someone’s already reading our article and they’re 3/4 down, and you’re blocking certain things off, and if they want to get that, they got to share your content, or you have an ebook, they got to share to get it.
That’s a great tactic. A lot of people are like. Let me get a name and email. Well, most of the time, when you send out an email to people, it just goes into their Spam folder or the other inbox. But, getting them to share your content right away to get access to this bonus material, that’s a great strategy to generate more traffic.
And it’s consistent, and it’s instant. And yeah, you’ll find that a lot of people that share your content don’t have a lot of Twitter followers, but when you get that volume of them sharing on Twitter or Facebook, a small portion will have a good following, and they’ll add up, and it’ll create a snowball effect where more and more people continually see your content.
Last but not least, I want you to repurpose your content through live video.
You’re probably thinking, How am I going to get traffic from a live video? When someone’s watching a video, they’re more engaged than any other time.
So if you take your text-based content, you take your content, you’re releasing on a podcast if you’re not even doing any of those, but you’re seeing content topics that are really popular out there that you want to discuss.
You create live videos, and here’s the beautiful part: You can go live on Facebook, YouTube, Twitter, Instagram, even LinkedIn, all at the same time.
When you start going live and discuss different tactics and strategies, and you tell people, Oh, if you want this, go to this url.com or go to my site for this, or go to this site for that, people will start going over to these sites.
Not only can you get traffic, but you can also pitch people on your products, your services, and you’ll also generate sales. It’s one of my favorite strategies because, again, you may not produce the highest amount of traffic from this strategy. Still, the people who go through are much more likely to convert because they’re super engaged than someone who just reads it, tweet, and clicks versus somebody who’s watching a seven-minute live video and then going and heading over to your site.
So, those are the strategies that I love using to get free traffic.
What stops most people who want to start making money online is an overload of information, which leads to being overwhelmed, confusion, and eventually frustration, which makes them give up on their dreams.
How do I know?
That was me just a few short years ago until my mentor showed me why I was struggling and what to do about it.
Because I don’t want you to suffer as I did, I have worked with my mentor to bring you a FREE video training where he shows you what he told me so you can stop feeling frustrated and overwhelmed.
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To your success