How to Choose a Business Name, Register a Domain, And Web Hosting

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Affiliate Marketing For Beginners - Part 2

Following on from my post How to Choose a Niche to Target I want to discuss how to choose a business name, register a domain and web hosting

By Lee Coppin

After you have decided on your niche, it’s time to turn that primary topic into your online side hustle. This is where things may get complicated for online entrepreneurs, but it’s also the most fun and exciting part!

And it all starts with choosing a business name for your side hustle, which will also be your website name and your domain name ( your web address).

Choosing Your Domain Name and Site Name.

If you are starting to launch a new website, there are several things you will need to do to prepare before you begin to think about content writing or SEO.

The starting point is to find a hosting service and to purchase your domain name.

This will give your visitors somewhere to come and interact with your content, and get to know like and trust you.

But buying a domain name is more than just a practical matter. It’s also going to have a significant impact on the way your visitors view you and your online business, and you will market and promote your business.

We will look at how to select a domain name that will make sense from a business standpoint and from a creative one.

“This will give your visitors somewhere to come and interact with your content, and get to know like and trust you.”


Coming up with a name for your side hustle, you can build a brand around that makes a lot of sense for several reasons.

Google explicitly stated that it will be trying to give more prominence to brands and bury ‘exact name domains’ (keyword URLs) in an attempt to show better quality sites.

If you create a brand name, this will give you greater opportunities for future growth, meaning that you can more easily market your business and generate awareness while using that same branding in your advertising.


If you want people to visit your website and return often and spread the word, it sensible to choose a business name that is simple to remember.

If your website name is too long or nonsensical, then this might result in people struggling to remember the name and quickly forget your site or share it on social media.

Avoid using dashes and underscores where possible, and make the business name and URL as catchy and memorable as possible.


Google has stopped giving an advantage in ranking to exact-name domains, typing your URL into Google is still one way that your visitors get to your website.

If your URL isn’t unique, though, then you’ll be relegated somewhere around page 100.

In this regard calling a company, ‘Apple’ would be a wrong move (fortunately the Apple already had a large brand awareness behind them).

Likewise, having a more unique company name will help you to be more memorable again, and will also help you to avoid using any trademarked names.

Of course, you may want to do some research to ensure that the name you want is available and that you’re legally entitled to use it. Having a unique domain will also allow you to buy up similar domains (for typos, etc.) with less chance of them already being taken.

Other Considerations

There are many more considerations to bear in mind besides these points though the degree to which they apply to your site will vary. For instance, if your business is likely to be listed alphabetically, then coming up with an URL beginning with ‘A’ or even ‘1’ could be a tactic to get better ranking.

Also, consider the length of your domain; this is all just academic until you find the price and availability…

Top Tip: You don’t need to buy the trademark for your domain name, it is good to check that nobody else has already bought it.

Check that there are no websites with similar names, and search for trademarks to confirm that yours is unique (

Buying Hosting and a Domain Name

Now you have a name for your website, the next step is to build it.
This means doing a few things:
• Investing in a web host
• Buying your domain name
• Creating the necessary foundation of your website

A web host is where your site will live.

Popular options include:
• SiteGround – 
• Bluehost –
• GoDaddy –


All of the above will provide what you need to get started, though our recommendation is to choose Siteground.

A web host provides you with space on a vast, always-connected computer called a server. You upload the files that constitute your website to this computer, and then when someone types your URL into the address bar, they will be shown those files.

That’s why you, of course, also need to buy the domain name. You can do this separately, but the good news is that most web hosts will also allow you to buy a domain name through their site directly. Once you click that you want to sign up, this will be the first thing you do before you pay for a deal.
There are plenty of different options and settings when choosing a plan for your hosting. As you are starting out as an internet marketer, you won’t have a massive volume of traffic, to start with, and nor will you need to deal with lots of big files – so choose the basic options will do.

Finally, you need to set up your website. For this, I highly recommend using WordPress.

WordPress is an entirely free content management tool that is available on most hosting plans and can be installed from the dashboard via a single click.

This then gives you a framework that lets you quickly customize your website or blog with a small learning curve.

WordPress powers over a quarter of all websites on the net, it is used by many of the best-known brands in the world, and it is entirely open-source and fully customizable. There is a vast support community (just do a quick search for “how to set up a WordPress website” to get started), and it works with the largest collection of third-party apps and plugins. In short, WordPress is the best choice for building business websites.

Get Started With the Most Basic Promotion

In future posts, we’ll be looking at some advanced marketing and promotion to get your business noticed.

This will include social media marketing (SMM), email marketing, to name but a few. Before you think about marketing your website, though, you might want to simply start populating your site with content.

Your job now is to find the blog section of your website, adding a new post that on niche relevant subjects every week to once every day, consistency is the key to success.

Adding more content to your site attracts visitors to return, sharing your content, and considering buying anything you’re selling or promoting.

Likewise, adding content will give Google something to use to identify your site’s topic, thereby helping it present your page when people search for relevant terms.

You will do this more effectively if you also use Search Engine Optimisation (SEO).

That means integrating search terms. This is a more advanced form of marketing, but you can look into it as you progress.

Take Action

What stops most people who want to start making money online is an overload of information, which leads to being overwhelmed, confusion, and eventually frustration, which makes them give up on their dreams.

How do I know?

That was me just a few short years ago until my mentor showed me why I was struggling and what to do about it.

Because I don’t want you to suffer as I did, I have worked with my mentor to bring you a FREE video training where he shows you what he told me so you can stop feeling frustrated and overwhelmed.

To get instant access to this training, click here.

Please like and share this post with anyone you think will benefit from reading it.

To your success


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