If you struggle to find a new theme to link the items on your site, then another option is to combine multiple existing niches that you think will go well together. This way, you have, you’re built-in audience – because you’ll get visitors from both of those current niches – but at the same time, you will have your own unique selling point (USP) and be able to offer something that makes you stand out from everything else.
Examples might include ‘bodybuilding and self-improvement,’ ‘making money online and city living,’ ‘travel and art’ or ‘cafes, coffee, and books.’ Alternatively, just taking a more extensive approach with your stories can give your site more meat and put your niche in context with other topics.
This strategy is also practical because it creates several simple marketing alternatives that you can use to reach a hungry crowd. For instance, if you have a blog based on muscle building and self-improvement, you will be able to market your blog on self-improvement forums without being directly in competition with those forums.