Facebook Marketing, let’s take a look…
at the 10 things I have learned trying to master social media marketing
Social Media plays a big part in a lot of people’s lives; even more so if you are an affiliate marketer.
I use it daily to build my brand and develop leads for my business.
Looking back, I have defiantly made a real mess of Social media marketing and though my mistakes learned a lot about what and what not to do.
To help you make the right choices and use in this case Facebook more effectively here is the 10 I have learned.
Facebook is complex and hard to use as a marketer.
They keep changing the goalposts. One day your reach, Facebook’s term for who can see your posts/newsfeed/stuff, is all-encompassing and the next they change something, and no one sees your content. You constantly have to keep up with their changing algorithms to reach your target audience.They keep changing the goalposts. One day your reach, Facebook's term for who can see your posts/newsfeed/stuff, is all-encompassing and the next they change something, and no one sees your content. You constantly have to keep up… Click To Tweet
If you are running a business use a business/fan page.
Never forget Facebook is a social media site and they want people to have fun using it, not to be bombarded by suspect organic or paid content. Because of this, they prefer that you have a business page when you’re conducting any type of marketing.
Having a business page also allows you to have a Facebook ad’s account so you can run paid advertising on both Facebook and Instagram.
A business page is public which means anyone can follow what’s being posted to that page.
As an affiliate marketer I have connected my personal profile with my business page this allows me to build a friends list of people in my niche and then invite them to like my business page.
You can keep your personal and business friends separate.
There is an option under friends to create lists to segment your friends in to groups. You can then use those lists when posting to say who can see what your posting.
Use Facebook to build your brand 95% of the time and only sell your product and service 5% of the time.
Facebook is much more effective for building a relationship with your customers and potential customers. You need to be providing value to your customers, not overtly selling products, by providing entertainment and education.Use Facebook to build your brand 95% of the time and only sell your product and service 5% of the time. Click To Tweet
It is vital to engage and interact with your audience.
This can be done by providing them with the kind of content they desire Additionally you need to reply to the comments and interact with them on your page.
Learn from your successes and new mistakes.
You need to be constantly experimenting and monitoring your content. If you notice one of your posts getting a substantial number of likes and shares, then you need to find out what makes that post special. Also, notice other people’s posts that go viral On Facebook, try and find out what makes these special and copy what they have done.
Run business/fan page Like Campaigns.
I discovered a little time ago that you could run a paid advertising campaign to get likes for your fan page or business pages. After doing a little research I discovered that several the top social media marketers are constantly running these types of campaigns. I have run a number of these myself and have found them to be very effective.
Don’t be scared of Facebook paid advertising.
To be honest, when I first started using Facebook for marketing I was scared to death of paid advertising. I have now run several campaigns On Facebook ads discovering that they’re not as scary or as difficult as I thought.
You can test adverts for as little as $5 a day and they offer very good targeting which means your adverts will only be shown to people who express an interest in your niche.
Facebook paid averts are a whole subject by themselves so I will not go any deeper here.
Use Images or videos in your posts.
Think about when you’re using Facebook, especially on your mobile device, you will be scrolling rapidly through the news feed. what is it that makes you stop scrolling and take interest in a post? This is your challenge you need to scope the scroll, to do this you need to have an eye-catching image, video or GIF.
I will often use something that is crazy or off the wall that loosely links to the written message in the post. It’s the visual that stops people not the words you write.
Lastly you need to remember that Facebook is trying to keep people on this platform.
Because of this, the algorithms are designed to do this. Facebook is looking for conversations, engagement, shares, and likes. They increase the reach of posts that have an organic engagement which means they get more exposure and go viral.
If they see your marketing and you not being social, they decrease your reach. This is designed to keep the platform fun and force marketers to pay for access to Facebook’s audience. You cannot beat the algorithm only play within the rules…..
The Matrix has you!
I am by no means a social media marketing expert, far from it.
The 10 points above are what I have learned over the last 12 to 18 months as I have attempted to market my business and products on Facebook.
The journey has been littered with errors and a few successes, I hope the points I have covered will go some way to helping you master Facebook marketing.
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